Kyocera is presenting MIP Technology (Memory in Pixel) as a way to lower power LCDs.
By the power saving pixel selection method, only the selected pixel were driven. Which is different to the line selection method
As well as low power consumption, the displays have excellent image quality, claims Kyocera, and fast switching times.
The technology allows new applications, like smart watches, healthcare devices, sub displays of DSLR or IC recorders.
With wide viewing angle, high contrast and the avoidance of parallax shadows an excellent visibility and readability is said to be achieved.
Compared to conventional displays the reflection layer is integrated inside. Therefore, the light must only pass a polariser twice. This is an advantage for readability at bright sunlight and outdoor usage.